GDPR is a regulation that requires businesses to protect the personal data and privacy of European citizens for transactions that occur within European member states.

The EU General Data Protection Regulation (GDPR) replaces the Data Protection Directive 95/46/EC and is designed to harmonize data privacy laws across Europe, to protect and empower all EU citizens data privacy and to reshape the way organizations across the region approach data privacy.

To know more see the 10 rules in our blog article 📰 and the data privacy recommendation edited by ESOMAR.

How Askia can support me for GDPR?

From a researcher’s standpoint, the first areas to be impacted, though not the only ones, would be data collection and data processing.

How can I collect, if I can’t store any individual data with personal data?

First you need to restrict the access to data during a limited period and ensure the confidentiality.

Anonymization

During Market research data collection personal information will need to remain accessible. However once fieldwork has been completed, we are no longer allowed to store any personal data. They need to be anonymized.

In Design, you can select the question that will be anonymized and in Supervisor you can restrict access rights.

To find out more, please see the article on how to anonymize the data (Anonymization).

Encryption

In order to protect your data, you can encrypt:

• All questions of the questionnaire or only the anonymized questions.
• All fields in your list.

To find out more, please see the article on encryption

Privacy

A respondent can ask us not to be contacted anymore, whatever the survey.

In this case you can add the contact in the Do-Not contact list.

See the article to set Do-not-contact lists, unsubscription.

Deletion

If the respondent makes contact and wants their survey data to be deleted, you can delete the whole interview or just remove the requested part of information.

See the article deletion.